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My customer avatar lives in Gainesville Florida. He is 19 years old and is a Sophomore at the University of Florida. He is originally from Miami, where he lives with his parents and sister. He does not own a car, so his parents drove him to the University to drop him off. To go home he usually takes a bus or hitches a ride.
At the University, he lives in a 2 bedroom apartment with a friend about mile away from the university campus. He is currently take 5 classes, so his schedule is pretty busy. He has classes every weekday, and on the weekends he goes out and hangs out with friends. He mostly uses his bike to get around the university, but sometimes uses the bus. Other than going to classes, he participates in many school events. As well, he is in fencing club and goes to the school gym almost everyday.
At the University, he lives in a 2 bedroom apartment with a friend about mile away from the university campus. He is currently take 5 classes, so his schedule is pretty busy. He has classes every weekday, and on the weekends he goes out and hangs out with friends. He mostly uses his bike to get around the university, but sometimes uses the bus. Other than going to classes, he participates in many school events. As well, he is in fencing club and goes to the school gym almost everyday.
Hey Czar,
ReplyDeleteI think you did a pretty good job with your profile, but I think a little more detail might have gone a long way! For instance, he is in fencing club, but does he have other hobbies? When he's "hanging" with friends, what are they doing? What type of tv does he watch? What's his relationship with him roommate like? Why doesn't he own a car right now...or a scooter? I know you can't cover everything in these profiles, but I think these are questions that would help you get to know your customer better, and therefore be able to target him better.
Hey Czar,
ReplyDeleteI think you should go more in depth during the hobby analysis to reinforce your statement about the scooter Uber. I think that this busy college student tries to rush through college and get everywhere, and he would be using the perfect Uber model. How often do you think that he would use the Uber scooter?